Undeveloped.com is on the verge of setting the path forward for the future of one of the first internet industries
Ever since Undeveloped started, we’ve done things differently. The sole reason why we entered the market was to become a driving force of innovation in an industry that seemed to be at a standstill.
When we take a close look at the domain industry, we can split the market in two. You’ve got the primary market which is ruled by registrars that mostly only provide access to unregistered domains and the secondary market which exists out of marketplaces like Undeveloped that represent and promote their own inventories.
Both the primary and secondary markets today reside in a heavily outdated and splintered state. This has lead to inefficiencies which affect every single stakeholder in the market, be it a startup looking for the right brand to use or domain owners looking to sell or monetize their assets.
Meanwhile, the demand for quality brands keeps increasing while the market isn’t getting mobilized more efficiently to cater this increase in demand.
Primary market players have a hard time growing due to new registrations slowing down, caused by peak domain name registrations. Secondary market players have to work with very low liquidity on the existing platforms. As a domain seller for example, if you’re doing great, you’ll sell just a fraction of your portfolio on a yearly basis. Meanwhile, every single month 8 million new businesses get started that bump into the same problems when trying to find the right brand for their business. In the current market it’s not a given that both sides of the table will effectively find each other, trust each other and transact together. There are just too many barriers and hurdles to overcome.
We firmly believe that the industry is ripe for disruption and that this is the right time to change the domain industry as you know it today. Change through disruptive innovation is the only way change can have a truly significant impact. It’s sheer disruption, not mere incremental changes that can bring forward the industry that we all care about. ~ Reza Sardeha CEO of Undeveloped
The perfect domain name is probably not what you think it is. Every physical place needs a unique address, and on the Internet, your address is the physical place you occupy. It is what separates you from your competitors, it’s your ‘look’, it’s your trust, it’s your credibility, all in one.
Every human’s experience on the web starts with a domain name: the universal address of your online platform. Owning premium domains can do more for the value of your business than almost any other single marketing “trick”.
The domain name you choose is one of the most important marketing decisions you’ll ever make. Your domain has a far-reaching impact on generating site traffic, recognition, and user faith in your web platform.
As a consumer searching for a Restaurant in Miami, who would you trust more?
“JimbosTapasRestaurantMiami.com” or “jimbos.restaurant”? Or perhaps “tapas.miami”?
The value is simply tremendous in the new gTLD’s with all possibilities of exact match, short, memorable and descriptive names!
No online sales can happen, no emails can be sent, no website/platform can be created without a domain name.
What do premium domain names have in common?
They are easy to pronounce and comprised of letters and numbers only.
They are short, preferably less than eight characters before the “dot”.
They are meaningful in plain English.
They are descriptive of the web address they point to.
They define an your product or service broadly or specifically.
Your domain name is your brand on the Internet. Rule Web 3.0.
AnchorWeb 3.0 arrives February, 2018.
Get ready for our new home and many other additions to our arsenal of tools to lay against your competitor’s efforts and make yours even better.
We’ve made alliances, new partnerships and invested in data and infrastructure that makes us formidable foes to your competition and even more powerful allies to our clients.
Web 3.0 is here. Will you conquer it with us? Rule the “high seas” and never look back, or FaceBook is still happy to tell you how to promote your business and TripAdvisor is still happy to let folks that you’ve never met comment about you online.
A website isn’t enough, technology has advanced along with the cost of doing business. You need to cut expenses, generate new revenue, and track every click and tap. Consolidate, simplify, automate. We have you covered. February 2018…